Marketing management Research Paper Example | Topics and Well Written Essays - 750 words

Marketing management - Research Paper Example 2. A company that has a well-executed branding strategy will enjoy the good aspect of marketing. This is because customers will be able to identify themselves with the good due to its color, brand name and even the price. Consumers will enjoy the benefits of easy selection and budgeting of their selected brand. With regard to a newly launched product, the brand name provides the advantage especially due to the customer base already created by pioneer brands. 3. Most of the new products fail in the market because of several reasons. One of the reasons is the level of competition. Most of the newly launched products are unable to compete effectively in the market hence fail. Most of the marketers also fail in conducting feasibility tests before launching their products in the market. In addition to this, poor branding strategies and failure to connect the new product with pioneer brand creates a loophole which eventually leads to the failure. Marketers are therefore under obligation to conduct a proper feasibility test before they introduce a new product. They must ensure that the product is appealing to the customers and meeting their demands in terms of price quality and quantity. 4. Most marketers are have engaged in understanding the psychological behavior of the consumers and are now utilizing the strategy of perceived value. This means that the value of the price of the goods or services are according to what the customers thinks they are. The key to perceived value pricing is providing the customer with what they want in form of size, quality, quantity, and price. Once this is done customer loyalty follows and this is the most important aspect of perceived pricing. The marketer is able to predict the price to be paid through customer loyalty, customer demands and customer cares services. 5. One of the strategies is to increase the compensation such that the highest marketer gets the highest commission. This will act

Euro Behaviour Essay Example | Topics and Well Written Essays - 2000 words

Euro Behaviour - Essay Example From the report it is clear that  economic performance of a trade block depend more on individual countries performance. In our analysis, we intend to evaluate euro’s performance and as such will rely more on the overall activity within member countries. Euro is not political affiliated and thus depend in multi-nation policies regarding the member countries economic performance. When crisis in economic activity within one trade block occur, the effects easily spill to the global economic and asset market. The European Union, as a trade block, has frequently suffered such.According to the report findings  the links in international financial and asset markets are key determinants of a currency’s exchange rate. Single currency or states supremacy cannot influence the rates that her currencies are accorded. Macroeconomics teaches that multiple factors are put into play in regard to determining a currency’s worth in the international market. Individual states cur rency is rated on a scale that is unanimously accepted within the trading scope against a common denomination; majorly the U.S dollar, yen or the euro. However, the rates are never constant varying on the prevailing economic performances as determined by the World Bank. ‘Purchasing power parity’ (PPP) compares rates of trade and prices within a state. Projections of future interest rates of a currency relative to nominal interests are determined by the interest rate parity. (Cumby and Obstfeld, 1982, 1-2). Therefore, at the macro and micro level performance of an economy, the policies made always have an impact to the valuation of her currency. However, the determination of these indices within an economic block like the EU is not dependent on a single country but rather on sum of the overall economic performance of the economic block. The Euro use has expanded very much within the EU region and is now estimated to be in used throughout

Maths Teaching Guide: Algebraic Expressions

Maths Teaching Guide: Algebraic Expressions 6 Algebraic Expressions You know to write the terms, coefficients and factors of an algebraic expression. to classify an algebraic expression as monomial, binomial, trinomial. to identify like terms. to add and subtract algebraic expression. You will learn multiplication and division of given polynomials. the difference between an identity and an equation. algebraic identities and their applications. factorization of algebraic expression by regrouping , by taking common factors or using algebraic identities. Let us recall the basic definitions of algebra Constants and variables : A quantity having a fixed numerical value is called a constant whereas variables in algebra are letters such as x, y, z or any other letter that can be used to represent unknown numbers. Algebraic expression : An expression which has a combination of constants and variables connected to each other by one or more operation (+,-,X,à ·) is called an algebraic expression. Example are all algebraic expressions Term : The parts of an algebraic expression separated by an addition or a subtraction sign are called terms of the expression. In the expression the terms of the expression are are variable terms as their values will change with the value of x, while (-4) is a constant term. On the basis of the number of terms in an algebraic expression, they are classified as monomials, binomials, trinomials and polynomials. Monomials are algebraic expressions having one term . Binomials are algebraic expressions having two terms. Trinomials are algebraic expressions having three terms. Polynomials are algebraic expressions having one or more than one term. Remember – Only expressions with positive powers of variables are called polynomials. An expression of the type is not a polynomial as and the power of variable p is (- 1) which is not a whole number. Example 1 Classify the algebraic expressions as monomials, binomials or trinomials. Solution binomial monomial trinomial monomial binomial Like and Unlike terms : Terms having the same algebraic factors are called like terms . The numerical coefficients may be different. 2x2yz, 5x2yz, 8x2yz and 2x2yz are like terms 3p 3q2, 7p 3q2and 9p 3q2 are also like terms. Unlike terms : Terms having different algebraic factors are called unlike terms, , 3x2yz 3p 3q2 are unlike terms. Addition and Subtraction of Algebraic Expressions. In algebra, like terms can be added or subtracted. To add or subtract algebraic expressions we can use the horizontal method or the column method. The horizontal method All algebraic expressions are written in a horizontal line; the like terms are then grouped. The sum or difference of the numerical coefficients is then found. Example 2 Add the following Solution Example 3 Subtract Solution The column method In the column method, each expression is written in a separate row in such a way that like terms are arranged one below the other in a column. The sum or difference of the numerical coefficients is then found. Example 4 Add : Solution To add by horizontal method, collect the like terms and add coefficients. To add by column method, arrange the like terms in column and add Example 5 Subtract : Solution We know that the subtraction of two algebraic expressions or terms is addition of the additive inverse of the second term to the first term. Since the additive inverse of a term has opposite sign of the term, hence we can say that in subtraction of algebraic expressions change + to – and change – to + for the term to be subtracted and then add the two terms To subtract by column method, arrange the like terms in columns and change the sign of the subtrahend Example 6 What should be added to to get Solution The expression to be added will be Exercise 6.1 Classify the algebraic expressions as monomials, binomials or trinomials. Also write the terms of the expression Add the following algebraic expressions by the horizontal method Add the following algebraic expressions. Subtract the following expressions. Subtract the sum of from the sum of . Two adjacent sides of a rectangle are . What will be the perimeter of the rectangle. The perimeter of a triangle is and the measure of two sides is. What will be the measure of the third side? What should be added to to get . What should be subtracted from to get By how much is greater than . Multiplication of Algebraic Expressions Multiplication of a monomial by another monomial To multiply 2 monomials Multiply the numerical coefficients Multiply the literal coefficients and use laws of exponents if variables are same. The product of two monomials is always a monomial. Example 1 Find the product of Solution Geometrical interpretation of product of two monomials The area of a rectangle is given by the product of length and breadth. If we consider the length as l and breadth as b, then Area of rectangle = l x b Thus, it can be said that the area of a rectangle is product of two monomials. Let us consider a rectangle of length 4p and breadth 3p, Area of rectangle ABCD =AB x AD = 4p x 3p = 12p2 Multiplication of a monomial by a binomial To multiply a monomial by a binomial, we use the distributive law Multiply the monomial by the first term Multiply the monomial by the second term of the binomial. The result is the sum of the two terms The product of a monomial and a binomial is always a binomial. Example 2 Find the product Solution Example 3 Multiply Solution Geometrical interpretation of product of a monomial and a binomial Area of rectangle = l x b Let us draw a rectangle ABCD with length (p+q) and breadth k. Take a point P on AB such that AP = p and PB = q. Draw a line parallel to AD from the point P, PQà ¢Ã‚ «Ã‚ ½AD meeting DC at Q. Area of rectangle ABCD = area of rectangle APQD +area of rectangle PBCQ = k x p + k x q = k(p + q) Thus, the product k(p + q) represents the area of a rectangle with length as a binomial (p+q) and breadth as a monomial k. Multiplication of a monomial by a polynomial To multiply a monomial with a binomial, we can extend the distributive law further The product of a monomial and a polynomial is a polynomial. Example 3 Find the product of Solution We have multiplied horizontally in all the above examples We can also multiply vertically as shown below Multiply Geometrical interpretation of product of a monomial and a polynomial Let us consider a rectangle with length = (p +q + r) and breadth= k Take points M and N on AB such that AM = p and MN = q and NB = r .from the points M and N draw parallel to AD, MXà ¢Ã‚ «Ã‚ ½AD and NYà ¢Ã‚ «Ã‚ ½AD meeting DC at X and Y. Area of rectangle ABCD = area of rectangle AMXD +area of rectangle MNYX +area of rectangle NBCY Area of rectangle ABCD=pk + qk + rk = k(p + q+ r) Thus, the product of a monomial and a polynomial represents the area of a reactangle with length as a polynomial and breadth as a monomial. Example 4 Simplify Solution Multiplication of binomials To multiply two binomials (a + b) and (c + d) we will again use the distributive law of multiplication over addition twice Example 5 Multiply Solution We have multiplied horizontally in all the above examples We can also multiply vertically as shown below Multiplication of polynomial by a polynomial A polynomial is an algebraic expression having 1 or more than one term To multiply two polynomials, we will use the distributive property that is multiply each term of the first polynomial with each term of the second polynomial. Example 6 Multiply Solution We have multiplied horizontally in the above example, We can also multiply vertically as shown below Exercise 6.2 Multiply the following monomials 2a and 9b Find the following products and evaluate for x = 1, y = -1 Find the following products by horizontal method Find the following products using column method Find the area of the rectangle with the given measurements Length = 3p, breadth = 4p Length = (2a+4), breadth = 5a Multiply the following Simplify the following expressions Multiply . Simplify If the length of a rectangle is and breadth is 3abc,find the area of the rectangle. Algebraic identities An identity is a special type of equation in which the LHS and the RHS are equal for all values of the variables. The above equation is true for all possible values of a and b; so it is called an identity. An identity is different from equation as an equation is not true for all values of variables,;it has a unique solution. Example There are a number of identities which are used in mathematics to make calculations easy. We are going to study 4 basic identities Verification of identities in this identity a and b can be positive or negative Geometrical verification of identities Geometrical demonstration for. Draw a square with length as shown in the figure. Let the area of original square be X then, area of Square PQRS=(side)2 ∠´ , Mark a point M on PQ such that length of PM = a and length of MQ= b. Draw a line MC parallel to PS intersecting SR at C. Similarly, mark a point B on RQ such that RB = a and QB = b. Draw a line BD parallel to QP intersecting PS at D. The whole square is divided into 2 squares and 2 rectangles say A1, A4,A2and A3 Area of Square X1 = side2= a2 Area of rectangle X2= length x breadth = ab Area of rectangle X3= length x breadth = ab Area of Square X4 = side2= b2 area of Square PQRS = sum of inside area = area of X1+ area of X2+ area ofX3+ area ofX4 Geometrically demonstration for . We draw a square with length a as shown in the figure. Let the area of original square is A Then, area of Square PQRS=(side)2 ∠´ Mark a point M on PQ such that the length of PM = a-b and length of MQ= b. Draw a line MC parallel to PS intersecting SR at C. Similarly, mark a point B on RQ such that RB = a b and QB = b. Draw a line BD parallel to QP intersecting PS at D. The whole square

Just Another Day at the Office :: English Literature Essays

Just Another Day at the Office Personal computer (pc) repair technicians and doctors have a lot in common. Patients arrive at the doctor’s door bearing all manner of complaints or problems. I am sure doctors have seen and heard about every type of ignorant stunt a person can think of or do. My name is Skeeter Jones, and I have been a pc repair technician for approximately fifteen years. Like a doctor, I thought I had seen and heard of every crazy stunt imaginable until I received a call from Headaches, Incorporated about a computer crash. When I arrived at the job site, Lola and Chase, the office and terminal managers, greeted me. â€Å"Boy! Are we ever glad to see you,† they both cried in unison, â€Å"We have completely screwed up the computer.† â€Å"Well, show me the computer that is down while you tell me what happened,† I replied. â€Å"Linda, Lola’s co-worker, told us upgrading our computer system from Windows 95 to 98 would be easy for us to do ourselves. All we had to do was purchase the Windows 98 upgrade compact disc (CD),† Chase said. â€Å"Except, we could not find the CD.† Lola chimed in, â€Å"We picked out this CD instead. The salesman at Office Depot said, ’It would work just as well to upgrade our system.’† I looked down at the box she was holding in her hands. The words â€Å"Windows 2000 Upgrade† stared back at me in big, white letters. I just stood there for a minute shaking my head, and I silently groaned to myself. â€Å"Oh God! How could anybody be that stupid,† I thought. With an audible sigh, I said aloud, â€Å"Let me run a few diagnostic tests. I will be able to tell you how much damage has occurred in a couple of minutes.† I started with the basic stuff like making sure the computer would boot up. Then, I progressed layer by layer to the heart of the system. The tests took me nearly three hours to complete. As I dug deeper and deeper into the computer, I was utterly amazed at how much damage they had wreaked in such a short amount of time and with only an upgrade software kit. â€Å"Well guys, it looks as if you have managed to confuse the hell out of this computer,† I told them, â€Å"You have two different types of file systems on it now.

Nature’s Influence on Janie’s Desire in Their Eyes Were Watching God Essay

As children we often cling to the storybook romance. The â€Å"happily ever after† clichà © certainly appeals to the young romantic: however, the harsh reality of life may soon prove this to be foolishly sentimental. In the novel Their Eyes Were Watching God, Zora Neale Hurston explores these circumstances as she outlines Janie’s pursuit of happiness. Janie is described as a child of nature. The spiritual power of nature has a tremendous affect on the development of her character. Hurston uses this metaphor to symbolize Janie’s eagerness to find love. Though as a child she craved a conventional romance, nature guides her to her one true love. Before meeting the man of her dreams, Janie experiences many failed relationships that highlight the changes in her desires. Throughout the novel, Janie is influenced by natural forces that alter these desires in her relationships with Johnny Taylor, Logan Killicks, and Joe Starks. On a spring day in West Florida, Janie spent the afternoon lying under a pear tree. The delicate serenity of nature filled her with sheer contentment and delight. In a dream like state, â€Å"through the pollinated air she saw a glorious being coming up the road† that in â€Å"her former blindness she had known as shiftless Johnny Taylor† (11). Janie’s romantic visions are reflected by springtime. At sixteen years old, Janie, herself, was blooming into a woman. In a trance, Johnny Taylor became the target of her infatuation. Nature’s power of suggestion was able to â€Å"[beglamore] his rags and her eyes† (12). Just as Johnny Taylor kisses her, Janie’s grandmother, Nanny, wakes from her nap and catches the two under the pear tree. In desperation, Nanny has Janie married off to a wealthy farmer, Logan Killicks, and in an instant Janie’s carefree fantasies come to an end. Logan Killicks embodies all the qualities that Janie detests. Though she cannot seem to find nature’s beauty within him, Janie agrees to marry Logan to appease her grandmother. Her naivety is made apparent when she assumes that â€Å"marriage compel[s] love† and that happiness would follow (21). Logan initially treats Janie with great care, but Nanny warns her that his display of affection would be short-lived. Janie soon becomes concerned that she will not been able to love her husband. She romanticizes marriage and longs for some kind of natural attraction. When Janie realizes that she would never love her husband her â€Å"first dream was dead, [and] so she became a  woman† (25). As their marriage deteriorates, Janie notices that their relationship dynamic has changed. As Nanny predicted, Logan no longer treats her with the kind of respect that he once did. Their loveless marriage turns strained and unpleasant as Logan strips Janie of her free will, forcing her to work as a field hand. When Logan leaves town, Janie catches the attention of a passerby, Joe Starks. Joe strikes Janie as a man with ambition; his youthful energy and conviction remind Janie of her own independent nature. Joe seeks to establish an all black city in which he could voice his opinion. Their budding relationship appeals to Janie’s romantic visions of love and her thirst for adventure. When Logan returns, Janie decides to take her life into her own hands and runs off with Joe. She hopes that â€Å"from now on until death she was going to have flower dust and springtime sprinkled over everything† however; she would soon discover that these childlike desires did not produce the love she so craved (32). Janie is initially quite taken with Joe’s physical beauty. Unlike Logan, she is proud to have him by her side. When the newly married couple arrives in Green Cove Springs, they find themselves in an underdeveloped town. Joe goes to work building a community from the ground up by purchasing two hundred acres of land, establishing the town’s first store and post office, and installing the very first lamppost. Eatonville, as Starks later named it, matures into a booming town. As the Mayor, landlord, postmaster, and storeowner, Starks adopted many responsibilities that took a toll on his marriage. In order to promote and protect his distinguished position in the community, he persuades Janie to maintain a high-class status that contrasted her free-spirited nature. Janie fears that this bureaucratic relationship would ruin their marriage. As Joe became consumed with his work, â€Å" a feeling of coldness and fear took hold of [Janie]. She fe[els] far away from things and lonely† (46). Though he continues to provide for her, Joe discourages her desire to become a part of the town. Joe considers Janie inferior and believes she cannot think for herself. Janie resents his authoritarian manner and tries to resist however, Joe continues to suppress her independent nature. Having grown weary of the constant power struggle, Janie eventually surrenders her personal freedom and comes to realize that Joe never was the man of her dreams. Janie could no longer see the â€Å"blossomy openings dusting pollen over her man† and yearns to rediscover the passion  they so desperately lacked. (72). Having grown weary from exhaustion, Joe falls sick. Renewed with purpose, Janie confronts Joe and blames him for robbing her of her freedom.

Investment Companies Essay

Investors need to consider a lot of factors before investing their money in any firm. Company stability and ability to generate profits is the main attraction for any investor. Bank of America and Apple Inc are some of the most stable companies in their respective fields. Besides these are some of the highest paying industries in the world today. Bank of America Bank of America is the largest brokerage house and consumer banking franchise in the United States (Lewis, 2010, p1) during the financial crisis, bank of America posted huge losses coupled by the untimely purchase of Merrill Lynch. However in April 2010 bank of America reported a $3. 2 billion first quarter profit signifying an imminent complete turnaround for the company. Interestingly, most of the profits were generated from the trading at Merrill Lynch. The gamble to buy Merrill Lynch had paid off. With the worst of the financial crisis over, bank of America is poised to make bigger profits and reclaim its eminence that it lost to JP Chase and Goldman Sachs. Though it is unlikely to continue with the acquisitions that characterized most of its growth phase, the bank no doubt will be a big player in wealth management in the US. Long term investment in bank of America therefore will be a wise decision by an investor who is looking to capitalize to a rising stock price and dividend per share revenue. Besides, the regulations that the administration will introduce will ensure profitability and stability of the banking sector. However, given that the financial markets have not fully recovered, coupled with the impending WallStreet reform by the administration, there is likelihood that resulting volatility may eat into the company’s profits and share price. Besides, the company, like many other banks is still repaying government bailout money, a move that will affect its profits and effectively its investors. Apple Inc Dynamism describes the world of technology today. New information gadgets are introduced to the market every year. Apple is on of the companies that has emerged as a market leader challenging established giants like Microsoft and easily cutting a niche for its itself in the market. Apple prides itself with successes such as the i-Pod, the i-Tunes Store, MacBook sales, and excellent Mac OS X. Innovation to meet the ever demanding market is the main driver of apple and with its cutting edge products like the i-phone, i-pod and recently the i-pad, investing in Apple inc will be a good decision because certainly these are not the last of their products. The company has one of the highest share prices in the New York Stock exchange which stood at $140 pr share as of 2008 (Tyson, 2008, p 11). Every time people buy Apple products, it increases the company sales and profits which in return drive up the stock price (Tyson, 2008, p 11). With the continued good performance, an investor is guaranteed of good returns in the long run. While some computer and software companies saw their profits plunge during the recession, Apple’s strong position ensures continued movement of their products, a clear indicator that the company can whether big economic fluctuations and guarantees an investors returns for their money. Apple Inc. has concentrated on developing mobile gadgets but the same effort is needed in developing products like the Mac desktop. Competition from other computer and software manufacturers is stiff and an information technology company that cannot sustain the innovation trends is likely to post less sales, profits and stock price. Competitors like Microsoft and phone manufacturers like Motorola are likely to come up with gadgets that will target the entertainment industry, enterprise and high performance computing, none of which apple is well prepared for (Martellaro, 2006, p1). Expanding their niche therefore to include more products will secure the future of the company and ensure long-term stability.

Free Essays on Cathederal

Sight vs. Insight â€Å"Cathedral,† is a short story written in 1983 by Raymond Carver. The story is an ironic tale told through the eyes of the narrator. The conflict in this story is the narrator’s inability to see past physical appearances. The disability of the narrator’s pollutes his understanding of what is important in life. After a visit by his wife’s blind friend Robert, who has no sight but is still a complete man without it because he has an understanding to what is important in life, the narrator is able to reach some sort of insight. The narrator starts his story by announcing the fact that an old friend of his wife’s was on his way over to spend the night. The narrator’s feelings of this are soon made apparent, by admitting that he is not enthusiastic about the man’s visit. The fact that he does not know this man and the fact that he is blind bothered the narrator. â€Å"My idea of blindness came from the movies. In the movies, the blind moved slowly and never laughed. Sometimes they were led by seeing-eye dogs. A blind man in my house was not something to look forward to†(516). In addition to that he continues and gives the history of his wife’s relationship with the blind man. It started with his wife, who was single at the time, answered an ad in the paper. The ad was asking for a reader for the blind. She was hired and worked for him all summer. At the end of the summer she agreed to let Robert feel her face. This experience influenced his wife in such a way t hat she wrote a poem about it. The poem was later read to her husband and he recalls not caring much for it. He states, â€Å"I just don‘t understand poetry†(516). This implies that he does not understand the meaning his wife’s poem. After that summer the narrator’s wife married her high school sweetheart which ended in divorce. Through out this marriage the narrator’s wife and Robert stay in touch by mailing tapes.... Free Essays on Cathederal Free Essays on Cathederal Sight vs. Insight â€Å"Cathedral,† is a short story written in 1983 by Raymond Carver. The story is an ironic tale told through the eyes of the narrator. The conflict in this story is the narrator’s inability to see past physical appearances. The disability of the narrator’s pollutes his understanding of what is important in life. After a visit by his wife’s blind friend Robert, who has no sight but is still a complete man without it because he has an understanding to what is important in life, the narrator is able to reach some sort of insight. The narrator starts his story by announcing the fact that an old friend of his wife’s was on his way over to spend the night. The narrator’s feelings of this are soon made apparent, by admitting that he is not enthusiastic about the man’s visit. The fact that he does not know this man and the fact that he is blind bothered the narrator. â€Å"My idea of blindness came from the movies. In the movies, the blind moved slowly and never laughed. Sometimes they were led by seeing-eye dogs. A blind man in my house was not something to look forward to†(516). In addition to that he continues and gives the history of his wife’s relationship with the blind man. It started with his wife, who was single at the time, answered an ad in the paper. The ad was asking for a reader for the blind. She was hired and worked for him all summer. At the end of the summer she agreed to let Robert feel her face. This experience influenced his wife in such a way t hat she wrote a poem about it. The poem was later read to her husband and he recalls not caring much for it. He states, â€Å"I just don‘t understand poetry†(516). This implies that he does not understand the meaning his wife’s poem. After that summer the narrator’s wife married her high school sweetheart which ended in divorce. Through out this marriage the narrator’s wife and Robert stay in touch by mailing tapes....